Wednesday, April 20, 2011

Here they come to save the day!!

So the question is - is spending $14,000 the best way to help the unemployed in Central Florida?  Or perhaps the question is - how do you identify the unemployed in Central Florida?  Well, the answers would be maybe and they are wearing the red capes.


Workforce Central Florida came up with an "out-of-the-box creative campaign" to help the unemployed.  They purchased 6,000 red capes for $14,000.  It was called the "Cape-ability Challenge" and gave red capes to the jobless as a "way to boost their job-seeking prospects" and fight the villainous "Dr. Evil Unemployment."  (MotherJones.com)

Needless to say, job-seekers were a bit offended by the cape idea.  Gregory Bryant said the capes are a waste of money and that he wouldn't wear one.  Today, though, the Workforce group announced it was canning the cape idea.


Maybe they would do better with referrals from The Daily Planet.

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